Hey there,
I’m Kane
Sherwell

A senior product manager, shaping digital futures through smart product strategy, seamless delivery, and transformative user experiences.

500+
Digital Products
Launched
15+
Years of Impact
EXPERTISE

What do I help?

With over 15 years of experience and more than 500 digital solutions delivered, I specialise in creating impactful digital products that combine thoughtful design with seamless functionality. Whether it's WordPress, Webflow, Drupal, Salesforce, HubSpot, or one of 12+ other platforms, I bring a flexible and experienced approach to every project.

My capabilities extend beyond development into user experience (UX) design, ensuring every product is intuitive, engaging, and purpose-built to meet user needs and business goals.

500+
websites built
15+
year’s of experience
100%
Upwork success rate

Delivering Cutting-Edge Technology Solutions

Specialising in modern tech stacks with a focus on web development and custom design, I offer tailored digital solutions that combine innovation, performance, and visual impact.

Content Management System
Frontend
Integrations
Other

CAPABILITIES

  • Product Management

  • Roadmap Development

  • Stakeholder Management

  • Cross-Functional Leadership

  • Resource Management

  • Growth Strategy

  • Data-Driven Decision Making

  • Problem Solving & Innovation

  • Product Delivery

  • UX/UI Strategy

  • Commercial Awareness

  • Project Management

  • Customer-Centric Design

  • Agile Methodologies

  • Market Analysis

My work
experience

Hide and Seek Digital

Product Manager - Customer Experience
Melbourne, VIC
Jul 2024 - Present

● Own the end-to-end customer experience, driving success across account management, sales, recruitment, project and stakeholder management, UX, digital strategy, content and technical delivery.
‍
● Increased ROI on managed services from 10% to 50% and customer experience ROI from 8% to 45% by building and leading a high-performance outsourced team and implementing targeted improvements.


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● Consistently met all sales targets, achieving $200,000 in sales revenue, by developing strong client relationships and executing effective sales strategies.
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● Completed the end-to-end HubSpot to Salesforce integration, streamlining processes and improving operational efficiency.
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● Built two innovative products for Hide and Seek – Design Kingdom (design subscription service) and Playground (sister brand), managing the entire UX process and execution, expanding the product portfolio.
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● Consistently met and exceeded all sales targets through effective account management and sales strategy execution.
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● Played a key role in driving strategic initiatives as part of the leadership team, influencing both quarterly and yearly business plans, while delivering impactful solutions for major clients like Penfolds and Treasury Wines.

Read more...

News Corp (Racenet/Punters)

Senior Product Manager
Melbourne, VIC
Jan 2022 - Dec 2023

● Led a multidisciplinary team of 15 developers, 5 app developers and 4 designers, overseeing projects to enhance user experience and drive growth for Racenet and Punters.
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● Achieved a 400% increase in viewership for the Racenet tipping product within 1 month by implementing changes to the process, product and incorporating customer feedback.


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● Strategised and executed quarterly and annual Product Roadmaps for both brands, driving cohesive development and ensuring alignment with business goals.
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● Drove the redesign and development of the Racenet mobile application for iOS and Android platforms, resulting in a 30% increase in subscriptions through native code and UX improvements.
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● Implemented new legislative requirements and messaging across both Racenet and Punters websites in March 2023, ensuring compliance and enhancing stakeholder trust.
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● Successfully revamped internal backend data ingestion services, reducing error rates by 80% and ensuring seamless data processing across platforms.
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● Orchestrated the development of custom APIs tailored for sale to bookmakers, including drafting API documentation, schema development and establishing customer service protocols, leading to the creation of the "Form Pro" brand.

Read more...

Aussie Web Dev

Lead Digital Project Manager
Melbourne, VIC (Remote)
Jan 2010 - Present

● Founded and grew Aussie Web Dev, leading product management and project delivery for 500+ clients across diverse builds, while managing a cross-functional team of 30+ to deliver high-quality digital products.
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● Execute successful marketing operations that enhance product visibility and customer experience, leading to measurable improvements in engagement and retention.


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● Developed a strategic product vision and roadmap, aligned with customer needs, resulting in a 20% increase in client satisfaction and 50% growth in revenue.
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● Apply lean principles to streamline project workflows, solving problems related to project delays and improving delivery time by 40%.

Read more...